As a subscription-based media, subscriber growth always becomes the main focus for MSKY. Through various innovations in product development and service quality improvement, MSKY has successfully grown its subscriber base by 34% to 2.3 million subscribers from 1.72 subscribers in 2012. In line with the increase, MSKY also established itself as the most leading Pay-TV player in Indonesia, acquiring collective market share of 74% which includes its three Pay-TV brands namely Indovision, OkeVision, and TopTV.
Aside from the ability to offer more channels and more exclusive channels than other Pay-TV operators, MSKY also possesses other competitive advantages that differentiate itself:
MSKYs satellite is on the S-band frequency that is the most suitable for Indonesias tropical climate. No other Pay-TV operator is on the S-band but rather on the inferior Ku and C band frequency.
The majority of subscribers are acquired through internally generated sales forces that are armed with a stringent system to evaluate new subscribers. This has resulted in low churn rate and low bad debts.
Sales offices across Indonesia. At the end of 2013 MSKY had 85 sales centers and is planning to open up to 100 offices in 2014.