MNCN CONTINUES TO PLACE FIRST IN PRIME TIME TV AUDIENCE SHARE
On Wednesday, 2 October 2019, MNCN’s prime time audience share reached 41.8% with the breakdown as follows:
|
FTA TV |
Audience Share |
Variance (+/-) |
|
RCTI |
21.3 |
+2.9 |
|
MNCTV |
11.8 |
+1.4 |
|
GTV |
7.5 |
+0.4 |
|
INEWS |
1.2 |
-0.9 |
|
SCTV |
17.0 |
+1.3 |
|
IVM |
12.4 |
+3.2 |
|
ANTV |
8.5 |
-1.1 |
|
TRANS7 |
8.3 |
-4.0 |
|
TRANS |
7.4 |
+0.8 |
|
TVONE |
2.3 |
-3.3 |
|
METRO |
1.1 |
-0.5 |
|
TVRI |
1.1 |
-0.3 |
MNCN prime time maintains its stronghold with its prime time regular drama and other regular contents. In addition, MNCN special contents such as talent search show and music & award shows, also continue to perform well in ratings. The monetization/sales revenue of special programs are much less dependent on ratings due to its reach, viral power, and positive image, that bodes well with clients product marketing objectives despite its sponsorship nature.
Moving forward into Q4-2019, MNCN will continue its successful programming line-up with various contents as follows:
|
FTA TV |
Program Name |
|
RCTI |
· Friendly Match – Indonesia U19/U23 vs Iran · Silet Awards · Indonesian Idol · AMI Awards · Sea Games 2019 · Master Chef · RCTI Awards · Monthly Music Concerts |
|
MNCTV |
· MNCTV Anniversary · Anugrah Dangdut · Road To Kilau Raya |
|
GTV |
· The Voice Indonesia · Z Pop · GTV Anniversary · Great Magician |
|
INEWS |
· INEWS Anniversary |
MNCN strength in content production is well supported by its integrated infrastructure that ensures its production quality. Here is the example of Indonesia Television Awards show broadcasted from Studio RCTI+, the largest broadcast studio in Asia, on 24 September 2019 (https://drive.google.com/file/d/1gaBP2sJeWruEigLmgh_B44I5Z0l5IkAC/view?usp=sharing).
Comments from Hary Tanoesoedibjo, Group Chairman MNC Group:
“I am confident with the recent development whereby digital ads dan content revenue has become a strong growth driver. 1H-2019 growth of 15% in revenue was supported by Digital ads & Content revenue increasing by 48% YoY from Rp 839 billion to Rp 1,238 billion, which represented 25% of the total revenue. These digital ads and content revenue should reach over 40% by 2022 and 50% by 2024, due to the Company’s expected increase in market share and the significant growth of internet advertising and digital content for the next several years”.
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