PRESS RELEASE

Monday, 07 October 2019 09:49 wib
PT Media Nusantara Citra Tbk (MNCN) Business Update
Jakarta, Indonesia – 7 October 2019

RCTI+ RECORDED EXCELLENT GROWTH IN TRAFFIC
 
Since its launch on 23 August 2019, Monthly Active Users (MAU) has grown to exceed 1 million at the end of September 2019, making RCTI+ as the fastest growing Video Streaming OTT platform in the country. RCTI+ targets its MAU to exceed 5 million with an estimated revenue of $5 million at the end of 2019. For the year 2020, RCTI+ targets its MAU to over 20 million with a revenue of $30 million, close to 5% of MNCN revenue in that year.
 
MNCN’S YOUTUBE MULTI CHANNEL NETWORK (MCN) BUSINESS CONTINUES TO GENERATE STRONG TRAFFIC
 
MNCN officially becomes MCN in August 2019 and generates 1.78 billion views for a period of two months up until the end of September 2019. Together with other MNCN’s Youtube’s channels, the total traffic generated has reached 21.1 billion views, equivalent to 5.48% of Youtube’s traffic in Indonesia vs total content uploads by MNCN that stood at 3.43% of total content upload in Youtube from Indonesia. This indicates that MNCN contents are amongst the most attractive content for Youtube’s Indonesian audience. As a result, MNCN has maintained #1 position in views and subscribers amongst all Indonesian local content in Youtube.
 

MNCN CONTINUES TO PLACE FIRST IN PRIME TIME TV AUDIENCE SHARE

On Wednesday, 2 October 2019, MNCN’s prime time audience share reached 41.8% with the breakdown as follows:

FTA TV

Audience Share

Variance (+/-)

RCTI

21.3

+2.9

MNCTV

11.8

+1.4

GTV

7.5

+0.4

INEWS

1.2

-0.9

SCTV

17.0

+1.3

IVM

12.4

+3.2

ANTV

8.5

-1.1

TRANS7

8.3

-4.0

TRANS

7.4

+0.8

TVONE

2.3

-3.3

METRO

1.1

-0.5

TVRI

1.1

-0.3

 

MNCN prime time maintains its stronghold with its prime time regular drama and other regular contents. In addition, MNCN special contents such as talent search show and music & award shows, also continue to perform well in ratings. The monetization/sales revenue of special programs are much less dependent on ratings due to its reach, viral power, and positive image, that bodes well with clients product marketing objectives despite its sponsorship nature.

Moving forward into Q4-2019, MNCN will continue its successful programming line-up with various contents as follows:

FTA TV

Program Name

RCTI

·         Friendly Match – Indonesia U19/U23 vs Iran

·         Silet Awards

·         Indonesian Idol

·         AMI Awards

·         Sea Games 2019

·         Master Chef

·         RCTI Awards

·         Monthly Music Concerts

MNCTV

·         MNCTV Anniversary

·         Anugrah Dangdut

·         Road To Kilau Raya

GTV

·         The Voice Indonesia

·         Z Pop

·         GTV Anniversary

·         Great Magician

INEWS

·         INEWS Anniversary

 

MNCN strength in content production is well supported by its integrated infrastructure that ensures its production quality. Here is the example of Indonesia Television Awards show broadcasted from Studio RCTI+, the largest broadcast studio in Asia, on 24 September 2019 (https://drive.google.com/file/d/1gaBP2sJeWruEigLmgh_B44I5Z0l5IkAC/view?usp=sharing).

Comments from Hary Tanoesoedibjo, Group Chairman MNC Group:

“I am confident with the recent development whereby digital ads dan content revenue has become a strong growth driver. 1H-2019 growth of 15% in revenue was supported by Digital ads & Content revenue increasing by 48% YoY from Rp 839 billion to Rp 1,238 billion, which represented 25% of the total revenue. These digital ads and content revenue should reach over 40% by 2022 and 50% by 2024, due to the Company’s expected increase in market share and the significant growth of internet advertising and digital content for the next several years”.

For more information, please contact:

Investor Relations:                                                                                                             
Luthan Fadel Putra                                                                                                           
[email protected]mncgroup.com                                                                                            
Veranika Gunawan                                                                                                            
 
PT Media Nusantara Citra Tbk.
MNC Tower, 29th floor
Jl. Kebon Sirih Kav 17 - 19 Jakarta 10340
Phone: 62-21 3913338                                                                               
Fax : 62-21 391045

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